cognitive dissonance
What you are experiencing are the classic symptoms of cognitive dissonance. You are faced with two competing and contradictory facts — convinced on the one hand that Apple products suck, but yet millions and millions of people buy them. Rather than acknowledging that *maybe* you’re wrong, you instead explain-away the contradiction by referring to all those people as “sheep”.
So is it more plausible that you’re right and millions and millions of other people are wrong, or the other way around?
MystaJoneS 